Hidden inside Expo2015, Milan’s food-themed World Fair(*), you can visit Coop’s(**) prototype of the “future supermarket”.
(*): Expo is huge, it extends over 1.1 million square meters of exhibition area
(**): Italy’s largest grocery retailer
This 2,500sq.m. supermarket fully functional prototype (designed by Italian design firm Carlo Ratti Associati) explores how advanced digital technologies can change the way people interact with products while shopping.
Actually, how will the supermarket of the future look? …since an image is worth 1.000 words, feel free to look at the following photos (by Daniela Pivato, Andy Cavallini) – I added some thoughts below…
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